The public relations profession is important because it:
1) helps people, companies, and organizations to make friends and keep a good reputation. Just like how we want to be liked and trusted by others,
2) PR helps create a positive image and ensures that what we say and do matches what people expect. It's like making sure you're seen as a trustworthy and friendly neighbor, which can be crucial for businesses to succeed, individuals to build a positive image, and organizations to maintain trust and support from the public.
3) PR helps make sure your brand messaging aligns with your values and engages your customers.