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  • outoftheboxnj

Why PR is not sales!

Public relations is a long game because it involves cultivating and nurturing relationships, trust, and reputation over time.


It's NOT just about quick wins; it's about consistently delivering on promises, maintaining open and honest communication, and building a positive image that endures.

PR builds relationships

on establishing and preserving credibility, which is an ongoing effort that pays dividends in the form of brand loyalty, public support, and enduring goodwill. The effects of effective public relations may not be immediately visible, but they become increasingly valuable as an organization or individual gains a solid, enduring reputation and trust within their community or industry.



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